3d之家

400-803-0798,0755-86728092 诚聘精英 3d之家

安踏体育用品有限3d之家

客户简介

ANTAJITUANSHIGUONEIZHIMINGFUZHUANGQIYE,ZHUANZHUYUYUNDONGXIEFU,YUNDONGXIEFUSHUYUTIYUYONGPINXINGYEZHONGDEXIFENSHICHANG。SHOUZHONGGUOXIAOFEISHENGJIDEYINGXIANG,TONGSHISHOUDAOGUOJIAZHENGCEDEZHICHI,TIYUCHANYEZAIZHONGGUOFAZHANQUSHIFEICHANGJIJI,GENJUTIYUZONGJU【46】HAOWENJIANYUGU,TIYUYONGPINXINGYEZONGCHANZHIDA5WANYI,MUQIANGUONEIYUNDONGXIEFUXINGYESHICHANGGUIMOZAI1600YIZUOYOU,YUJI2025NIANDADAO3600YI。

ANTAJITUANSHIGUONEITIYUYONGPINXINGYENo.1,JINGZHENGDUISHOUZHUYAOBAOKUONAIKE、ADI、ANDEMA、LINING、TEBU、PIKEDENG。MUQIANANTASHIZHIJIEJINQIANYI,SHIJINCIYUADI、NAIKEDEQUANQIUSHIZHIDISANDATIYUYONGPIN3dZHIJIA。ANTASHIJIPINPAI、YANFA、SHENGCHANZHIZAOYUYINGXIAODAOXIANGYUYITIDEZONGHEXINGTIYUYONGPINQIYE,QIXIAYOUANTA、ANTAERTONG、FEILE、FEILEERTONG、DISANGTEDENGDUOGEPINPAI,FUGAILECONGDAZHONGDAOGAODUAN、CONGGONGNENGXINGDAOXIUXIANTIYUYONGPINDENGXIFENDEXIAOFEIZHE。

ANTAJITUANDEQIANSHENANTA(FUJIAN)XIEYEYOUXIAN3dZHIJIA,CHUANGJIANYU1991NIAN,JINGGUOERSHIDUONIANDEFAZHAN,LIJINGSICIMOSHIZHUANXING,CONGZUIZAODESHENGCHANZHIZAODAOPINPAIPIFA,ZAIDAOPINPAILINGSHOU,ZAIDAODUOPINPAI+XIAOFEITIYAN,ANTACONGYIJIACHUANTONGMINYINGQIYEZHUANXINGCHENGWEIYIJIAJUYOUGUOJIJINGZHENGLIHEXIANDAIHUAZHILIJIEGOUDEGONGZHONG3dZHIJIA。

CHULESHANGYEMOSHIDECHUANGXIN,ANTAJITUANFEICHANGZHONGSHIPINPAIDETOURU,SHIGUONEIDIYIJIAZHAOTIYUMINGXING(KONGLINGHUI)ZUOSHICHANGGUANGGAODEMINYINGQIYE,MUQIANSHIZHONGGUOAOYUNHUIZUIGAOZANZHUSHANG,CBAZANZHUSHANG,QIANDINGDEMINGXINGBAOKUOKONGLINGHUI、ZOUSHIMING、SUNLI、FEILVBINQUANWANGPAKUIAO、NBAMINGXINGBAOKUOKAIWEN·JIANEITE、SIKELA、FULANGXISI、KELAI·TANGPUSENDENG,

2017NIANANTAJITUANDONGSHIJUZHUXIJIANCEODINGSHIZHONGRUXUANYOU《HAFOSHANGYEPINGLUN》FABUDE“2017ZHONGGUOBAIJIACEO”BANGDAN,BINGMINGLIEDI47WEI,SHITIYUYONGPINXINGYEWEIYIRUXUANDECEO。

ZUOWEIDAGUOPINPAI,ANTAYICHAOZHEQIANYIDEHONGWEIMUBIAOKAIQIXINDEZHENGCHENG,BINGLIZHIYUCHENGWEISHIJIEJIDETIYUPINPAI。

项目背景

• ANTAJITUANTICHU4.0QIANYIZHANLVEHOU,MINGXIANGANSHOUDAORENLIZIYUANNANYIZHICHIJITUANZHANLVEMUBIAODESHIXIAN,QIZHONGZAIZUZHIXIAOLV(RUZUZHIYONGZHONG,SUIPIANZUZHIDUO)、RENCAICHUBEI(RUQUESHAOPINPAIZONGCAI、SHANGPINZONGJIAN、YANFAZONGJIANDENGGAODUANRENCAICHUBEI)、RENYUANNENGLI(RUZONGJIAN、JINGLIGUANLINENGLIBUZU)、JIZHIBAOZHANG(RUKAOHE、JILIJIZHIBUWANSHAN)、3dZHIJIA(RUGEPINPAIWENHUABUTONGYI,JICENGYUANGONGQUESHAOJIQING)DENGDOUYOUMINGXIANCHAJU。


• RUHEGOUJIANYIGEPIPEIQIANYIZHANLVEDERENLIZIYUANTIXI,YIJIBUDUANJILIYUANGONGCHONGFENGDE3dZHIJIA,SHIANTAPOQIEDEXUQIU。


• TONGGUOWAIBUDEXUEXI,ANTALEJIEDAOHUAWEIZUOWEIGUONEIZHIMINGDEMINYINGQIYE,ZAIRENLIZIYUANHE3dZHIJIASHANGDOUYOUFEICHANGHAODESHIJIAN,XIWANGTONGGUOXUEXIHUAWEI,ZHAODAOSHIXIANQIANYIZHANLVEMUBIAODELUJING,TEBIESHIZHICHIQIANYIZUZHIDERENLIZIYUANTIXIRUHEGOUJIAN。

项目过程

XIANGMUZHUYAOCONGRENLIZIYUANSHIJIAOLAIJIEJUEANTAZHANLVE4.0XIADEZHIXINGYULUODI。JIYUDUIZHANLVE4.0LIJIEHEYANPAN,ZHUYAOJIEJUELEKEHUXIASHUJIGEFANGMIANDEWENTI:


1、ZHAOCHUZHANLVE4.0MUBIAOSHIXIANZAIZUZHI、RENCAI、WENHUAFENWEIFANGMIANDECHAJUHUOSUQIU,ZHIDINGZHANLVECHENGJIECELVEHELUJING,TONGYISIXIANGRENSHI。


2、JIYUZHANLVE4.0,ZHIDINGZUZHI、RENCAIGUANLICELVEHEXIANGXIFANGAN,WEIANTAQIANYIYEWUMUBIAODESHIXIAN,TIGONGZUZHIHERENCAIBAOZHANG。

1)MINGQUELEANTAQIANYIMUBIAOZHIYINXIADEZUZHIYANJINCELVE;BINGTONGGUOZUZHIKAIZHANYEWUJIAGOUSHULIYANTAO,XITONGSHEJIBINGZHIDINGLEANTAJITUANSANJIYEWUJIAGOUTIXI。

2)MINGQUELEANTAHEXINRENCAIDINGYIJIPINGGUBIAOZHUN,WEIHEXINRENCAIDESHIBIETIGONGLEKEXUEGUANLIGONGJU,BINGSHOUBASHOUFUDAOKEHUYOUXIAOKAIZHANHEXINRENCAIPANDIANYUSHIBIE。

3)MINGQUELEANTAHEXINRENCAIGUANLICELVEHEXIANGXIFANGAN,WEIANTAHEXINRENCAIGUIHUA(BAOKUORENCAISHULIANGHERENCAIJIEGOUGUIHUA)、HEXINRENCAIPEIYANG(BAOKUOHEXINRENCAIFAZHANTONGDAO、GANBUPEIYANG、XINGANBUZHUANSHENDENG)、HEXINRENCAIJILIDENGZHIMINGLEFANGXIANG。

4)GOUJIANLEANTAGANBUGUANLIPINGTAIJIJIZHI,DUANDAODUANDIJIEJUEQIYEGANBUXUANBA、GANBUJIREN、GANBUTAOTAIYUJIHUO、GANBUJIANDUDENGWENTI。

5)GOUJIANLEANTAJICHUXIAOLVPINGTAIHEWENMITIXI。


3、JIYUZHANLVE4.0,DUIANTAXIANYOUWENHUAJINXINGLEXITONGSHENGJI,WEIANTAQIANYIMUBIAOSHIXIANTONGYIJITUANWENHUA,NINGJUGONGSHI,TIGONGLEFANGXIANGHEZHIYIN。

1)ZHIDINGLEANTAJITUANWENHUAGUANLIKUANGJIAJICELVE,YOUXIAOJIEJUELE3dZHIJIAYUPINPAIWENHUA、JITUANWENHUAYUZIWENHUADEGUANLIWENTI;BINGTONGGUONEIWAIBUWENHUANEIHANFENXI、WENHUADUIBIAOHEWENHUADATAOLUN,TILIANSHUCHULEANTAZHIDAOJIHEXINJIAZHIGUAN,DUIXIANYOUWENHUAJINXINGLEXITONGSHENGJI,WEIANTAZHANLVE4.0MUBIAODESHIXIANZHIMINGLEFANGXIANG。

2)ZHENDUISHENGJIHOUDEANTAZHIDAOJIHEXINJIAZHIGUAN,ZHIDINGLEWENHUALUODIDECELVE、KUANGJIAHEXIANGXIJIHUA,QUEBAOWENHUANENGYUNYONGYURENCAIZHAOPIN、GANBUXUANBA、YUANGONGXINGWEIGUANLI、RONGYUGUANLIDENGZHIDUHELIUCHENGZHIZHONG,LUODISHENGGEN。

3)YINRULEZUZHIFENWEIDIAOCHAGUANLIGONGJUHEFANGFA,FUNENGBINGFUDAOKEHUSHIYONG,WEIANTAJITUANDAZAOGAOJIXIAOTUANDUI、TISHENGGUANLISHUIPINGTIGONGZHICHI。

实施成效

JIYUANTAJITUANZHANLVE4.0BIANGESUQIU,BAISITEZHONGGOULEANTAJITUANRENLIZIYUANZHANLVE,ZHONGSULEANTAJITUAN3dZHIJIA,TILIANLEJITUANWENHUAFUHAO“ANTAZHIDAO”。WEIJITUANDEZHANLVESHIXIANTONGYISIXIANG,GOUJIANZUZHIJICHU。


ZIXUNXIANGMU1NIANHOU,2017NIANANTAJITUANYEJIRUXIA:

1、2017NIANZHONGBAOZAICHUANGJILU,YINGSHOUDA73YI,ZENGZHANG19%,LIRUNDA14YI,ZENGZHANG27%,FENBIECHAOXINGYESHICHANGDIERMINGLINING2BEIHE7BEI。

2、2017NIANANTAJITUANSHIZHISHOUCHUQIANYIGANGBI,JITUANDIANSHANG“SHUANG11”CHUANGZAOJIN7GEYIDEJILU。

3、XINSHOUGOU“KELONG”HE“XIAOXIAONIU”LIANGGEPINPAI,JITUANPINPAIZHENRONGKUOZHANDAO8GE。


返回列表

BAISITEBANGZHUZHONGGUOQIYEYIBIANGEMOUWEILAI、PANGAOFENG!